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0 · Prada, L’Oréal Sign Beauty License
1 · Exclusive: Prada ends perfume license with Puig
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Prada, L’Oréal Sign Beauty License
The Puig-Prada tie-up dates back to May 2003, when Prada Holding NV and Puig inked a 50-50 joint venture for the management of the Italian fashion company’s fragrance and skin-care business.
Prada has not renewed its perfume license with Puig, industry sources have said, the second mega fashion brand to part ways with the Spanish perfume company after .
The Puig-Prada tie-up dates back to May 2003, when Prada Holding NV and Puig inked a 50-50 joint venture for the management of the Italian fashion company’s fragrance and skin-care business. Fashion house Prada has named L'Oréal as the successor of its fragrance licence, after ending its partnership with Puig in 2018. The deal with the French brand owner will come into effect from 2021 and will see the Italian prestige company join L'Oréal’s luxe portfolio.
Prada has not renewed its perfume license with Puig, industry sources have said, the second mega fashion brand to part ways with the Spanish perfume company after Valentino ended its contract in May.Puig is global partner of the 37th America’s Cup and the official naming partner of the inaugural Women’s America’s Cup. Read more. Wresting control of Prada’s perfume business from former licensee Puig took longer than expected, delaying the relaunch under L’Oréal. But Chapuy still waited for new perfumes to hit the market before stepping into the realms of skincare and colour cosmetics, which launched in August 2023.Prada S.p.A. signed with L'Oréal a long-term license agreement for the creation, development and distribution of luxury beauty products for the Prada brand. This agreement will allow the two companies to combine their expertise in each of their own sectors.
Exclusive: Prada ends perfume license with Puig
L’Oréal gains the Prada license from Puig, which had been working with the Italian company since 2003. This marks a double blow for the Spanish beauty giant, which also lost the Valentino perfume and fragrance license to L’Oréal last year. Puig — which owns Paco Rabanne, Nina Ricci, Carolina Herrera, Jean Paul Gaultier and Dries Van Noten — increasingly links its fashion and beauty offers, as shown by the launch last year of Paco Rabanne’s Fame fragrance, .Puig is a Spanish family-owned fashion and fragrance company that was founded in 1914 by Antoni Puig i Castelló in Barcelona, Catalonia, Spain. Known for its entrepreneurial spirit, creativity, and passion for innovation, Puig has established itself as a challenger in the beauty and fashion industries.
Over the 12 months, L’Oréal has been rebooting the Italian luxury house’s perfume portfolio, introducing scents such as Prada Paradoxe, with Emma Watson directing — a first for the actor — and starring in its campaign. The Puig-Prada tie-up dates back to May 2003, when Prada Holding NV and Puig inked a 50-50 joint venture for the management of the Italian fashion company’s fragrance and skin-care business. Fashion house Prada has named L'Oréal as the successor of its fragrance licence, after ending its partnership with Puig in 2018. The deal with the French brand owner will come into effect from 2021 and will see the Italian prestige company join L'Oréal’s luxe portfolio.
Prada has not renewed its perfume license with Puig, industry sources have said, the second mega fashion brand to part ways with the Spanish perfume company after Valentino ended its contract in May.
Puig is global partner of the 37th America’s Cup and the official naming partner of the inaugural Women’s America’s Cup. Read more. Wresting control of Prada’s perfume business from former licensee Puig took longer than expected, delaying the relaunch under L’Oréal. But Chapuy still waited for new perfumes to hit the market before stepping into the realms of skincare and colour cosmetics, which launched in August 2023.Prada S.p.A. signed with L'Oréal a long-term license agreement for the creation, development and distribution of luxury beauty products for the Prada brand. This agreement will allow the two companies to combine their expertise in each of their own sectors.
L’Oréal gains the Prada license from Puig, which had been working with the Italian company since 2003. This marks a double blow for the Spanish beauty giant, which also lost the Valentino perfume and fragrance license to L’Oréal last year. Puig — which owns Paco Rabanne, Nina Ricci, Carolina Herrera, Jean Paul Gaultier and Dries Van Noten — increasingly links its fashion and beauty offers, as shown by the launch last year of Paco Rabanne’s Fame fragrance, .
Puig is a Spanish family-owned fashion and fragrance company that was founded in 1914 by Antoni Puig i Castelló in Barcelona, Catalonia, Spain. Known for its entrepreneurial spirit, creativity, and passion for innovation, Puig has established itself as a challenger in the beauty and fashion industries.
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